89fb Privacy Policy — How We Protect Your Personal Data

This Privacy Policy explains how 89fb collects, uses, stores, shares, and protects the personal information of individuals who access or use the 89fb platform at 89fb.io, including its sportsbook, live casino, slots, fishing games, instant games, and all associated services.

This policy applies to all registered users, visitors who browse the platform without registering, and any individual who contacts 89fb through any communication channel including live chat, email, or on-platform messaging.

This Privacy Policy should be read alongside the 89fb Terms & Conditions, which govern the overall relationship between you and 89fb. In the event of any inconsistency between this Privacy Policy and the Terms & Conditions on a matter concerning personal data, this Privacy Policy shall prevail.

This policy is written in English. If any translation is made available, the English version shall be the authoritative and binding version in all circumstances.

89fb collects personal data through several routes: directly from you when you register, make deposits, place bets, or contact support; automatically through your use of the platform; and from third parties such as payment processors and identity verification services. The categories of personal data we collect include:

Identity and Registration Data

When you create an account, we collect your full legal name, date of birth, mobile number, and email address. As part of the Know Your Customer (KYC) verification process, we may additionally collect copies of your government-issued photo identification (such as a National Identity Card or passport) and proof of residential address (such as a utility bill or bank statement).

Financial and Transaction Data

We collect information about your deposits, withdrawals, and wagers on the platform, including transaction amounts, timestamps, payment method identifiers (such as the registered mobile number of a bKash or Nagad wallet, or the last four digits of a bank account), and transaction status. We do not store full payment card numbers on our servers.

Technical and Device Data

When you access the 89fb platform, we automatically collect technical information including your IP address, browser type and version, device type and operating system, screen resolution, referring URL, pages visited, time spent on each page, and session duration. This information is collected through server logs and analytics tools.

Behavioural and Gaming Data

We collect data about your activity on the platform, including games played, bet history, game preferences, bonus usage, login history, and any responsible gaming settings you have configured such as deposit limits or self-exclusion periods.

Communications Data

When you contact our support team via live chat or email, we retain records of those communications, including the content of your messages, the date and time of contact, and any resolution actions taken. This allows us to maintain service continuity and provide consistent support.

89fb uses personal data collected from you for the following purposes:

• Account creation and management: To create and maintain your account, verify your identity, process KYC documentation, and administer your account settings including responsible gaming tools.
• Service delivery: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and bank transfers; to accept and settle bets on sports markets including BPL, IPL, and international cricket fixtures; to provide access to casino games, live dealer tables, slots, and fishing games.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, unauthorised account access, money laundering, and other prohibited conduct. This includes automated screening of transactions and behavioural analysis of betting patterns.
• Legal and regulatory compliance: To comply with applicable anti-money laundering (AML) obligations, respond to lawful requests from competent authorities, and maintain records as required by applicable law.
• Responsible gaming: To monitor gaming activity for indicators of problem gambling, to apply and enforce responsible gaming tools that you have configured, and to contact you where we identify concerning patterns of behaviour.
• Customer support: To respond to your enquiries, resolve complaints, and maintain records of your support history to ensure continuity of service.
• Platform improvement: To analyse aggregated, anonymised usage data in order to improve the platform's features, performance, user interface, and game selection.
• Marketing communications: Where you have provided consent or where we have a legitimate interest, to send you promotional offers, bonus notifications, and platform updates relevant to your gaming preferences. You may opt out of marketing communications at any time via your account settings or by contacting support.

89fb processes your personal data on the following legal grounds:

• Contractual necessity: Processing your registration data, financial transactions, and gaming activity is necessary to fulfil our contractual obligations to you under the 89fb Terms & Conditions. Without this processing, we cannot provide our services.
• Legal obligation: Certain processing activities — particularly KYC verification, AML screening, and record-keeping — are required to comply with applicable legal and regulatory obligations.
• Legitimate interests: We process technical, behavioural, and security data on the basis of our legitimate interests in operating a safe, secure, and commercially viable platform. We apply a proportionality assessment to ensure our legitimate interests do not override your privacy rights.
• Consent: Where we process your data for marketing communications, we do so on the basis of your consent. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

89fb does not sell your personal data. We may share your personal data with the following categories of third parties, strictly for the purposes described:

Payment Service Providers

To process deposits and withdrawals, we share relevant transaction data with payment service providers including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, and BRAC Bank. These providers process data only to the extent necessary to execute the transaction and are subject to their own data protection obligations.

Identity Verification and KYC Partners

To fulfil our identity verification obligations, we may share relevant documentation with third-party KYC service providers who assist us in verifying the authenticity of identity documents and screening against applicable watchlists. These providers act as data processors under our instruction.

Game Technology Providers

Certain games on the 89fb platform are powered by third-party providers including Pragmatic Play, Evolution Gaming, Spribe, Ezugi, and Microgaming. These providers may receive limited session data (such as a pseudonymised player token and stake/win amounts) to facilitate gameplay, but they do not receive your full identity data.

IT and Security Service Providers

We work with third-party IT infrastructure, cloud hosting, and cybersecurity providers who process data on our behalf under strict contractual data processing agreements. These providers do not use your data for any purpose beyond the service they provide to 89fb.

Law Enforcement and Regulatory Authorities

Where required by law, court order, or a directive from a competent regulatory or law enforcement authority, 89fb may be required to disclose personal data. 89fb will comply with such requests to the extent legally required and will seek to notify affected users where permitted to do so by law.

Business Transfers

In the event of a merger, acquisition, or sale of substantially all of 89fb's assets, personal data held by 89fb may be transferred to the acquiring entity as part of that transaction. We will provide notice of any such transfer and will ensure that any successor entity is bound by privacy obligations no less protective than those in this policy.

89fb uses cookies and similar tracking technologies to operate the platform, remember your preferences, analyse usage patterns, and detect fraud. The following categories of cookies are used:

Strictly Necessary Cookies

These cookies are essential for the platform to function. They manage your authenticated session, maintain your cart and bet slip state, and enable core security functions including fraud detection. These cookies cannot be disabled without breaking core platform functionality.

Functional Cookies

Functional cookies remember your preferences — such as your preferred language (English), your responsible gaming settings, and your display preferences — so that you do not need to reconfigure them on every visit.

Analytics Cookies

We use analytics tools to collect aggregated, anonymised data about how users interact with the 89fb platform. This data helps us understand which pages and features are most used, how navigation flows work in practice, and where technical errors occur. Individual users are not identified through analytics data.

Security and Fraud Detection

Certain cookies and device fingerprinting techniques are used to identify unusual behaviour patterns that may indicate fraud, unauthorised account access, or bot activity. These are processed strictly for security purposes and are not used for advertising targeting.

You may manage your cookie preferences through your browser settings. Disabling strictly necessary cookies will impair your ability to use the platform. Disabling functional or analytics cookies will not affect your ability to place bets or make transactions.

89fb retains personal data for as long as is necessary to fulfil the purposes set out in this Privacy Policy, unless a longer retention period is required by applicable law. Our general retention schedule is as follows:

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where data has been anonymised, it may be retained indefinitely for statistical and analytical purposes since it can no longer be used to identify you.

89fb implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Our security infrastructure includes:

• TLS/SSL encryption for all data transmitted between your device and the 89fb platform, ensuring that your login credentials, payment details, and personal information cannot be intercepted in transit.
• Encryption of sensitive data at rest, including passwords (stored as salted cryptographic hashes) and financial identifiers.
• Role-based access controls that restrict internal access to personal data to authorised staff who require it to perform their specific job functions. Access is logged and audited regularly.
• Regular penetration testing and vulnerability assessments conducted by qualified security professionals to identify and remediate potential weaknesses in our platform and infrastructure.
• Automated fraud and anomaly detection systems that monitor transactions and account activity in real time and flag suspicious behaviour for review.
• Formal incident response procedures that govern how 89fb identifies, contains, and responds to data security incidents, including defined timelines for assessing whether affected users need to be notified.

While 89fb employs robust security measures, no online platform can guarantee absolute security. You are responsible for keeping your account credentials confidential and for notifying 89fb immediately if you suspect your account has been accessed without your authorisation.

Subject to applicable law, you have the following rights with respect to your personal data held by 89fb:

• Right of access: You have the right to request a copy of the personal data 89fb holds about you, along with information about how it is processed. We will provide this information within a reasonable timeframe upon receipt of a verified request.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update many details directly through your account settings; for changes to sensitive identity information, contact our support team.
• Right to erasure: In certain circumstances, you may request that 89fb delete your personal data. This right applies where the data is no longer necessary for the purpose for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where the data has been processed unlawfully. This right does not apply where 89fb is required to retain data to comply with a legal obligation.
• Right to restrict processing: In certain circumstances, you may request that 89fb restricts its processing of your personal data — for example, while the accuracy of data is being contested, or while a legitimate interest assessment is pending.
• Right to data portability: Where processing is based on your consent or on contractual necessity, and is carried out by automated means, you may request that 89fb provides your personal data in a structured, commonly used, and machine-readable format.
• Right to object: You have the right to object to processing of your personal data carried out on the basis of legitimate interests, including profiling. You may also object to processing for direct marketing purposes at any time, in which case 89fb will cease marketing communications immediately.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.

To exercise any of these rights, contact the 89fb support team at [email protected] with the subject line "Data Rights Request". We will verify your identity before processing the request and will respond within a reasonable timeframe. Some requests may be subject to limitations where 89fb has a legal obligation to retain or process the data in question.

The 89fb platform is strictly intended for adults aged 21 and above. 89fb does not knowingly collect, use, or store personal data from individuals under the age of 21. If we become aware that we have inadvertently collected personal data from a person under 21, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian and believe that a minor has registered on the 89fb platform or provided their personal data to us, please contact us immediately at [email protected]. We will investigate and take appropriate action without undue delay.

89fb employs age verification measures during the registration process and as part of the KYC verification workflow. Any account found to belong to a person under the age of 21 will be closed immediately, and all associated winnings will be forfeited in accordance with our Terms & Conditions.

89fb operates primarily for users based in Bangladesh. However, some of our technology infrastructure, service providers, and game technology partners operate from locations outside Bangladesh. As a result, your personal data may be transferred to and processed in countries other than Bangladesh.

When we transfer personal data internationally, we take steps to ensure that adequate protections are in place. This may include implementing contractual clauses with the receiving entity that require them to maintain data protection standards equivalent to those described in this Privacy Policy, or relying on the recipient's membership of a recognised data protection framework.

By using the 89fb platform and providing your personal data, you acknowledge that your data may be transferred internationally in accordance with the safeguards described in this section. If you have concerns about international data transfers, please contact us at [email protected].

The 89fb platform may contain references to third-party services such as payment providers (bKash, Nagad, Rocket) or game technology providers (Pragmatic Play, Evolution Gaming, Spribe, Ezugi). These third parties operate under their own independent privacy policies, and 89fb is not responsible for the privacy practices of any third party.

We encourage you to review the privacy policies of any third-party service you interact with in connection with your use of the 89fb platform. 89fb does not endorse, warrant, or make any representations about the data practices of third-party services.

89fb reserves the right to update or amend this Privacy Policy at any time. Where changes are material — meaning they substantially affect the way we collect, use, or share your personal data — we will provide at least 14 days' advance notice by publishing the updated policy at 89fb.io/privacy-policy and, where practicable, notifying registered users via on-platform notification.

The effective date of the current version of this Privacy Policy is displayed at the top of this page. It is your responsibility to review this policy periodically. Your continued use of the 89fb platform after the effective date of an updated policy constitutes your acceptance of the revised terms. If you do not accept a material change to this policy, you must cease using the platform and request account closure before the change takes effect.

Minor amendments — such as corrections of typographical errors or clarifications that do not alter the substance of any provision — may take effect immediately upon publication without prior notice.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way 89fb handles your personal data, please contact our support team using the details below. All privacy-related communications are handled in English.